Craft vs. Mass Production Beer: What’s the Difference?

In a world where people have different tastes and preferences, it is essential to produce a variety of options to satisfy the customer’s needs and use different resources. Alcohol is one of the top-selling ingredients, with a high profit that makes working with alcoholic beverages a consistent business.

Beer is a popular drink, and people regularly prefer a specific type—whether it is dark, light, pilsner, or craft. There are two main processes for obtaining this delicious liquid, craft and mass-production beer. Below we explore the main differences between these processes.

Unique Taste

Beer created in mass production has a different taste depending on the color of the seeds, ingredients, and the brewing process. The taste is usually monotonous; whether it is light, bitter, or heavy, you will only get one note during the drinking process, which makes it ok for entertainment and fun.

Craft beer has a unique process where you can combine different ingredients, taking the consumer on a journey at each step. The different ingredients will have different tastes and leave your mouth pleasantly satiated with different notes along the way.

Production Process

Mass production is normally an automated process that produces large amounts of product in less time with an efficient, cost-effective process. To reduce costs, beer in mass production will replace ingredients with cheaper ones that provide the same taste but have a lower quality.

Craft beer is carefully and sustainably created and kept inside a beer storage tank that will keep it fresh and ferment the beer to the point of perfection. This process allows you to choose the best ingredients, and even though it’s a long process with less production, the beer will be of the utmost quality.

Color Appearance

The color of mass-produced beers is plain and lacks interesting details because they all look the same, but this also gives them the consistency that some people enjoy. The most dominant colors are light yellow and dark brown, which tells you which beer is bitter and which is lighter.

Craft beer has a wide range of colors that come mainly from the ingredients you use. Sometimes, colors will vary if the amounts are not consistent, but this rarely happens. Crafting beer is a creative form different from mass-production beer, where you can choose which flavors to add that will give the beer a unique taste and color.